Next Marketing Strategy Case Study Example | Topics and Well Written Essays - 5000 words

Next Marketing Strategy - Case Study Example The company designs, manufactures and sells clothes under the brand name 'Next' and targets people between the age group of 20 to 40. Since its expansion drive in 1999, the company had to close down its international outlets that were managed by it directly, and has since then concentrated on franchising options for the overseas markets. It operates in well over 20 different countries. Since 1999, the company's primary activities have been progressing along two major sections namely retail clothing and catalog sales. The retail section of the company contributes to around two thirds of the company's income. It was around 821 million in 1999. Moreover, the company has also adopted the policy of closing down smaller stores and has been in favor of opening superstores. Under its 'Next catalog' banner, the company offers the service of enabling customers to order products using a catalog, after which the purchased products are delivered to the customer's home. In fact, this method of sho pping (under the next brand) has become ingrained in the minds of the common Briton. One of the primary differences between other companies and next happens to be the fact that the latter focuses on the middle class customers. It designs and markets affordable clothes that are contemporary unlike other retail houses such as marks & Spencer that produces fashionable garments under various brand names. Likewise, the company has also adopted the policy of designing its clothes under its watchful eye, but in an attempt to cut down costs, it has been getting the goods produced in countries such as china, where the cost of production is comparatively much cheaper. The production operations are handled by the company's house in Hong Kong. The company has also started offering financial services under the next brand credit financing. In spite of these branches, retail and catalog sales continue to be the two main contributors to the company's revenues. The current trend and pattern of expansion of the company suggests a pattern similar to the one that Marks & Spencer had been following a little while earlier (except the approach of in-country production followed by M&S, which proved costly). Many industry experts predict that he company today stands at a crossroad, where speculating where the company would be faced in the near future would be extremely hard to figure out. The company now holds just a little over half of the stores it used to own way back during the 80s and most have been closed down as a result of next finding itself unable to manage such a large chain. Moreover, during that period of the 80s and the 90s, the company was not ale to register any significant rise in sales as a result of these expansions. The stagnant UK market since the last decade has forced the company to turn towards overseas markets, which is regarded by many as a moderate policy. The shutting down of small shops, paving the way for bigger store s has helped it manage its operations in a better manner, which is evident from the fact that the company's revenues started to climb since the move was taken. The most notable points about the company and its operating environment are as listed below: 1. End of international expansion in 1999 as a

Writing about Setting Essay Example | Topics and Well Written Essays - 1000 words

Writing about Setting - Essay Example Still, the notion of peace hits the mind of human living in the 21st century because of violent mindsets, mental maps and schemata. The peace can only be attained with the assistance of peaceful mindset and the peaceful mindset can be translated practically in the virtues of patience and attainment of knowledge (Bradbury, Mars is Heaven).. The writer created all of the characters including Captain Black and his fellow crewmen so that he can create an image of peace to satisfy his own personal and private need to taste the notion and the concept of peace and tranquility. The writer seeks refuge in literary world because the real one is messed up. The story convey nothing less and nothing more than the conceiver’s urge to have peace in this world and he took support of Mars to communicate, design and develop a peaceful human culture. The story always leads back to the writer and I believe that conceiver of this one is a pained, enlightened and disturbed human on the basic and fundamental level. The story evolves and thrives on the surprise level of Captain and his crew that they had experienced when visiting the Mars (Bradbury, Mars is Heaven).. They perceived the planet as barren and a ball of dust. But, to their surprise, what they found was full of life. The life on Mars was enjoyable, enviable and felt like a dream. The next generation of humanity did not expect the presence of such a peaceful and quiet place after studying the history of their ancestral national, racial and regional conflicts that triggered horrific wars (Bradbury, Mars is Heaven).. The Captain felt agony and distastefulness because of the unnerving situation. But, his archeologist thought for a moment and the moment’s thought was sufficient to know what is going on. The archeologist theorized that few of the humans hated war and therefore, they left the Earth so that they find peace and patience in the